Baso Katapang is small enterprise in Bandung Regency that focused on selling frozen meatball for middle to upper class consumer, with product price range between Rp150.000 - Rp300.000 (9,66 USD - 19,32 USD)
On this project my role is as branding visual strategist, illustrator. I also collaborated with Suri Ayudia as marketing strategist & visual layout, Bachtiar Wardana as content strategist & visual layout.
For a brand that has high price range and premium quality product, it's still need an improvement on visual branding. so it gave more appeal to attract more consumer and refreshment for the brand.
For visual refreshment we went with the visual direction that give that rustic & vintage look. We wanted to captured that 'homey', timeless, and warm as what product promise to gave the best & authentic taste of indonesian meatball that is perfect for every moments.
We see a problem for packaging that it can cost a lot if we customized every flavour varieties, so we separated the packaging and have sticker for the flavour label so it can reduce the cost for producing Baso Katapang packaging.
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