part of my pride, grow up in a small city but surrounded by so many blessing makes me inspired to take this project as my final task for my design bachelor's degree.

so the whole project start with "how I can represent Singkawang through brand communication?"

the answer is A LOT! the research start from selecting which aspect that needed to be showed for Singkawang. so I found 4 aspect that could represent and attract tourist to visit.

Then I put into some categories of Lively Thematic Experience which is Lively Nature, Lively Sensation, Lively Culture, and Lively Adventure. each categories will represent and help me guide the visual design that could be fun and attractive.

When this project were made, it was still in heavy pandemic condition so I didn't get a chance to take some picture for Asset (the whole quarantine situation & restriction don't give me a slight chance to travel!) so I got a challenge from my supervisor to make a illustration that could replace those asset. this helps me to reimagined how Singkawang looks like but still not far way off...

To make the experience better, I designed a tourist guide from a booklet, city maps, calendar for major event, and banner that could help tourist to explore Singkawang. Oh! also there's cute souvenir so they could remember the fun memories they've spent in Singkawang.

Wanna view the full result?