I know the bakery industry has been saturated, so when it comes to design its almost identical. When I did this project I was thinking what can I bring to the table? like how can I make it fun? its a brownies like I get it, but how can I make it different?
When I interviewed the owner, they said their brownies is fun cause it has some depth and layers to it flavours. like its not straight chocolate but the texture also fudgy and not too sweet. their brownies will takes you to a journey of flavour and makes the moment u eat it 'memorable'
Their original colour is navy blue for the main colour & yellow, but I did some twist to it to make yellow as the main colour so it gave more "pop" and look like a gift.
For the social media strategy I wanted to make it as relatable as possible, cause their major consumer is mostly young millennial that in stage of edge of wanted to be marry, have a lot of friends and wanting to build good connection, or have a big family. to set the vibes even more, the copy style is mostly witty and easy.
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